Wella Koleston Kit 77/44 Intense Red Hair Dye

Wella Koleston Kit 77/44 Intense Red is a permanent cream hair color designed for those seeking a vibrant, long-lasting red shade. This complete kit provides rich color saturation and helps cover grays while leaving your hair with a luminous shine.

Formulated to lock in color pigments, this hair dye ensures your intense red shade stays radiant and fresh for weeks. It is perfect for anyone wanting to achieve a bold, professional-looking color result at home.

Key Ingredients

• Full ingredient list on packaging

How to Use

1. Perform an allergy alert test 48 hours before coloring.
2. Mix the color cream and developer liquid in the application bottle according to the enclosed instructions.
3. Apply the mixture evenly to dry, unwashed hair, starting from the roots.
4. Leave on for the recommended development time, then rinse thoroughly until the water runs clear.
5. Apply the included post-color conditioner, leave for a few minutes, and rinse.

• Provides intense, long-lasting red color
• Offers excellent gray coverage
• Complete kit for easy home application
• Leaves hair with a healthy-looking shine