L'Oreal Paris Excellence Cool Creme 3.11 Extra Ash Dark Brown

L'Oreal Paris Excellence Cool Creme 3.11 Extra Ash Dark Brown is a permanent hair color designed for those seeking a rich, cool-toned dark brown shade without unwanted warm brassy tones. This formula provides full gray coverage while delivering a sophisticated, ultra-cool finish.

Formulated with a unique purple technology, this hair color kit includes a purple shampoo and mask to help neutralize yellow and orange undertones, keeping your cool dark brown shade looking fresh and vibrant between applications.

Key Ingredients

• Purple Pigments - help neutralize warm brassy undertones for a cooler color result
• Pro-Keratin - helps protect and strengthen the hair during the coloring process

How to Use

1. Perform a skin allergy test 48 hours before use.
2. Mix the coloring cream with the developer according to the enclosed instructions.
3. Apply the mixture evenly to dry, unwashed hair, starting from the roots and working through the ends.
4. Leave on for the recommended development time, then rinse thoroughly.
5. Follow with the included Purple pH Shampoo and Purple Mask.

• Provides 100% gray coverage with a cool-toned finish
• Anti-brass purple technology keeps color looking fresh
• Includes post-color purple shampoo and nourishing mask
• Rich, long-lasting extra ash dark brown shade