Loreal Inoa Ammonia Free Hair Color 7.1/7B 2.1 Oz

WHAT IT IS Ammonia-free permanent hair color with ODS² (oil-delivery system) technology. WHAT IT DOES INOA delivers reinforced coverage of up to 100% white hair 50% more shine* 6 weeks of intense hydration and nutrition optimized scalp comfort and infinite color power. Lifts up to 3 levels INOA High Resist shades feature new patented technology which will work to keep the cool tone and combat brassiness for up to 8 weeks. New cutting edge technology creates a stronger connection for neutralizing blondes** *When used with 20 volume versus before coloring.